炒作，是指非常规宣传的手段。（1）指借助媒体反复进行夸大、不切实际的宣传，以扩大影响；如：新闻炒作。（2）指频繁地买进卖出，制造声势，以从中牟利。如：该股票经轮番炒作，股价飙升。
Hype refers to unconventional means of publicity. (1) It refers to repeatedly exaggerating and unrealistic publicity with the help of the media to expand the influence; such as: news hype. (2) It refers to frequent buying and selling to create momentum in order to make a profit. For example: After repeated hype, the stock price soared.
炒作是一种不断翻新的商业技巧，基本的目的是人气，也就是大众的注意力，最终目的是名气和金钱。
炒作的利弊
炒作是把双刃剑，运用好了能起到很好的宣传和美名，运用不好会让目标客户反感。
炒作的目的
炒作是一种不断翻新的商业技巧，基本的目的是人气，也就是大众的注意力，最终目的是名气和金钱。
炒作的真正目的：炒作是社会商业活动中一种必不可少的营销方式，它的初始性是让事件或人物达到轰动性的社会效应，但最终目的是实现利益最大化的商业价值，炒作的实质就是实现商业利益的最大化。
炒作就像是军事上的佯攻，有声东击西之类古老的妙术，关于炒作的书，就是策划之类的谋略作品。炒作是一种客观行为，一种纯技术操作，一种艺术技巧，一种冷静无情，深思熟虑的策划活动。炒作是一种巧妙的不劳而获，性质同股市里的大户圈钱，房地产商的买卖楼花，官商勾结天衣无缝的化公为私一样。钱是不会自动流进你的腰包的，真正的名望要付出血汗，走一条艰辛的道路。炒作不是耐不住寂寞，而是使一切寂寞。炒作不是某一个人的无聊，而是使大众一齐无聊。炒作的乐趣只有在掀起炒作的人的心理才充溢。
Hype is a constantly updated business technique. The basic purpose is popularity, that is, the attention of the public, and the ultimate goal is fame and money.
Advantages and disadvantages of hype
Hype is a double-edged sword. If used well, it can play a good role in publicity and reputation, but if used poorly, it will disgust the target customers.
Purpose of hype
Hype is a constantly updated business technique. The basic purpose is popularity, that is, the attention of the public, and the ultimate goal is fame and money.
The real purpose of hype: Hype is an indispensable marketing method in social commercial activities. Its initial purpose is to make events or people achieve a sensational social effect, but its ultimate goal is to maximize the commercial value of benefits. The essence of hype is to maximize commercial benefits.
Hype is like a military feint, with ancient tricks such as making a feint to the east and attacking in the west. Books about hype are strategic works such as planning. Hype is an objective behavior, a pure technical operation, an artistic skill, a cold and ruthless, well-thought-out planning activity. Hype is a clever way to get something for nothing, just like the big investors in the stock market making money, the real estate developers buying and selling pre-sale properties, and the collusion between officials and businessmen to turn public property into private property. Money will not flow into your pocket automatically. Real fame requires blood and sweat and a difficult road. Hype is not about being unable to bear loneliness, but making everything lonely. Hype is not about the boredom of a certain person, but about making the public bored together. The fun of hype is only filled in the mind of the person who stirs up the hype.